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Prof. Bright C. Opara

Dean, Students Affairs · Professor · Professor/DSA

University memberships

Professor

Department of Marketing

Professor/DSA

Directorate of Student Affairs

Area of specialisation

International Marketing

Qualifications

  • Doctor of Philosophy (PhD) - Marketing (2002), RSUST, Port Harcourt, Nigeria
  • Master of Business Administration (MBA) - Marketing (1995) RSUST, Port Harcourt
  • Bachelor of Science (BSc) - Business Education - Management (1987), RSUST, Port Harcourt
  • West African Certificate (WASC, 1981), Akpor Grammer School Ozuoba, Port Harcourt

Selected publications

Opara, B. C. (2015). International Marketing. Port Harcourt: Man-Philip Publications. 2)

Official profile · 2015

Opara, B. C. (2010). Marketing in Developing Countries. Port Harcourt: David Stones Publishers Ltd.

Official profile · 2010

Poi, E. L. & Opara, B. C. (2021). Inventory Optimization and Customer Satisfaction of Petroleum Marketing Firms in Rivers State. Journal of Accounting, Marketing & Information Technology 8 (2), 118–133

Official profile · 2021

Opara, B. C. (2010). Nigerian firms’ non-oil export involvement: An economic transformation paradigm. European Journal of Scientific Research, 40(4),547-556.

Official profile · 2010

Opara, B. C. & Azuonwu, E. O. (2020). Moderating role of technology on marketing channel strategies and organizational performance of quoted brewery companies in South-South, Nigeria. RSU Journal of Strategic and Internet Business. 5(2), 1387- 1395.

Official profile · 2020

Rivers State University Nkpolu – Oroworukwo P.M.B. 5080 Port Harcourt, Rivers State Nigeria

Official profile ·